By Ritva Levo-Henriksson
Media and Ethnic identification consists of a local American point of view to media and its position in ethnic identification building. this angle is received via a case learn of the Hopis, who reside in northeast Arizona and are recognized for his or her devotion to their indigenous tradition. The learn information is equipped on a few interviews with Hopis of various a long time from 9 villages. The research additionally uses the result of a survey of a big variety of scholars within the Hopi Jr./Sr. highschool. The framework for studying the study info is intercultural verbal exchange (both interpersonal and media-mediated) among an indigenous staff and a majority from the perspective of the indigenous team. This booklet offers instruments for figuring out the stories of communique among social and political minorities and majorities from the indigenous point of view.
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Additional resources for Media and Ethnic Identity: Hopi Views on Media, Identity, and Communication (Indigenous Peoples and Politics)
Native Americans, Media and New Information 19 The language of reporting the news story picks up mythical meanings which are present in traditional “cowboy and Indian” movies. ” “The silent Indian” (Campbell, 1995: 54, refers to Trimble, 1988) does not appear from a vacuum either, but is reminiscent of the silent wooden cigar-store Indian—the epitome Indian of many Americans. The reporter contributes to the marginalization of Native Americans by speaking about “their sort of commissioner” when he refers to the tribe’s negotiator.
These are subtribal (clan, lineage, traditional), tribal (ethnographic or linguistic, reservation-based, official), regional (Oklahoma, California, Alaska, Plains), and supra-tribal or pan-Indian (Native American, Indian, American Indian). The choice of each identity depends partly on where and with whom the interaction occurs. S. ” The largest number of Native Americans, however, identify themselves primarily as members of some tribal nation (as Navajo, Sioux or Hopi and so on), and secondly as “Indian” or “Native,” in other words, on a pan-Indian level.
In Native communities, Native programming has more possibilities to reach its audience, especially when Native radio is the only medium available. However, when there are many media competing for the Native audience, Native programs, says KSHI’s Duane Chimoni (Keith, 1995: 123), must “make sense” so that the listeners do not switch off. Sense-making for a community and its different groups and individuals is the key for a broadcaster, but producing such programming is also very demanding. PROBLEMS AND CHALLENGES OF NATIVE AMERICAN MEDIA The focus on Native American media thus far has been on general developments.