Download Guerrilla Marketing Goes Green: Winning Strategies to by Jay Conrad Levinson PDF

By Jay Conrad Levinson

Those Masters of selling are looking to go Their strongest good fortune thoughts directly to You!Learn to:Slash advertising bills and improve gains via making your corporation as eco-friendly and moral as possibleEasily flip your consumers, providers, or even opponents into your unofficial revenues forceUnderstand tips to flip enterprise neighbors into robust joint-venture partnersCut your advertisements finances and construct sales utilizing social media, conventional media, and the ability of your individual brain—even receives a commission to do your marketingHarness the Magic Triangle and the Abundance precept to skyrocket to successFind all this and masses extra in the covers of Guerrilla advertising is going Green—your street map to thrive and prosper as a eco-friendly, moral company in tricky occasions and solid times."A playbook for firms that are looking to achieve a global the place integrity and transparency trump slick slogans. it is a gem that are supposed to be required reading—not only for so-called eco-friendly sellers, yet for any marketer who desires to achieve brand new financial system, and tomorrow's."— Joel Makower, govt Editor, GreenBiz.com, and writer, thoughts for the golf green Economy"Very clever phrases from very clever males. Shel and Jay are professional advertising professionals who not just speak the controversy, yet stroll the stroll . . . stick to the recommendation of Guerrilla advertising is going eco-friendly. Your present clients, your new clients, and your checking account should be richer for it."—Bob Burg, writer, never-ending Referrals, and coauthor, The Go-Giver

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Additional info for Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet

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And your best sales manager just got stolen away by your biggest competitor, taking with her a client list and inside knowledge about your company’s business strategy. ➤ You’re enjoying a quiet, relaxing weekend getaway with your family—a celebration of the big new client you landed. You got the contract because a previous happy customer, a competitor of your new client’s, recommended you. That makes sense, because they’ve been so pleased at the way your services generated profits that they couldn’t help spreading your name around.

The better you treat others, the more they will want not just to do business with you but to bring business to you. You make your own success by helping others succeed—you succeed without selling your soul. 2 Although we believe very strongly in the Golden Rule, this is not a religious book. Rather, it’s a book based on a code of ethics. Your ethics might or might not be religiously based; the important thing is that you have an ethical basis for your professional or business behavior. The modern business world doesn’t usually assume that business should be based on ethics.

And others struck a powerful blow against racial segregation. In 2008 alone, Green America documented 334 social or environmental activist shareholder resolutions on issues ranging from CEO pay to climate change to sustainability reporting. , the apartheid regime in South Africa or communism in Poland). Here is a more recent example: . . the investor advocacy network launched [in August 2008] to promote an end to forced child labor in the cotton fields of Uzbekistan. The move came in response to media accounts and reports that the world’s third largest cotton exporter relies heavily on harvesting by kids as young as 10.

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