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By Bernhard Swoboda, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein

The purpose of ecu Retail study is to submit fascinating manuscripts of top quality and innovativeness with a spotlight on retail researchers, retail teachers, retail scholars and retail executives. because it has regularly been, retail executives are a part of the objective crew and the information move among retail study and retail administration is still part of the publication's suggestion. ecu Retail study welcomes manuscripts on unique theoretical or conceptual contributions in addition to empirical research-based both on large-scale empirical information or at the case-study process. Following the state-of-the-art within the retail learn, articles on any significant concerns that crisis the overall box of retailing and distribution are welcome.

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0, in: Harvard Deusto Marketing & Ventas, Vol. 80, pp. 44 49. com/id/45976/ page/2, accessed January 16, 2008. Nielsen, J. html, accessed December 17, 2007. O’Reilly, T. 0. html, accessed November 17, 2008. J. 0, in: Proceedings of the 41st Hawaii International Conference on System Sciences, Manoa, HI. asp, accessed October 16, 2007. 28 European Retail Research Vol. 22, pp. pdf, accessed January 14, 2008. Stroud, D. (2008): Social Networking: An Age Neutral Commodity Social Networking Be come a Mature Web Application, in: Journal of Direct, Data and Digital Marketing Prac tice, Vol.

There are differences in the type of divestment activities recorded; the presence of entry dates; indications of the scale of the operation etc). Despite these restrictions, and the number of activities falling into particular “cells” when specific characteristics are explored, five general trends may be observed. 36 European Retail Research Vol. 22, pp. 29-49 Volume and Form of Divestment Activity Divestment activity is a frequent occurrence taking many forms. Most forms of divestment result in exit.

Divestment may in fact represent a proactive re allocation of resources: “Changing corporate strategies, alternative opportunities and changes to resource availability determine the shape and geographical location of activities and affect the nature of the international investment and divestment process” (Burt et al. 2004). Similarly, as retailing has moved from family to public and in some cases private equity backed ownership the emphasis on maximising value from the business “assets” has increased.

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