Download Corporate Social Responsibility: Balancing Tomorrow’s by D. Hawkins PDF

By D. Hawkins

Many businesses realize the significance of company social accountability, yet search to appreciate how this is harmonized with present profitability. This new process attracts upon many modern examples to teach how one can stability brief time period profitability with long-term sustainability.

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Extra info for Corporate Social Responsibility: Balancing Tomorrow’s Sustainability and Today’s Profitability

Example text

This is probably true mathematically but only useful in terms of trying to make a point or to induce consumer guilt and reduce demand. The reality is that one would have to extrapolate the figures forward perhaps another millennium before that crisis would even come close and one would hope that many of the challenges we face today will have been solved by then. Not that we should simply ignore the situation until then; it’s not only tomorrow’s problem, it is the responsibility of today’s community to make sure we provide the best possible base line going forward.

25 centimetres per year. Shorelines across the world have eroded and some low islands have disappeared. The Arctic ice sheet is believed to be only 60 per cent as thick and covers 10 per cent less area now than it did a few decades ago. This reduction is causing habitat loss, and polar bears are losing weight through lack of hunting. Mountain glaciers have shrunk by up to 50 per cent. In the northern hemisphere spring is coming earlier and the growing season is lengthening, whereas in southern Africa the increase in droughts is thought to be due to climate change.

It has to respond to the community wherever it operates, produces or sells. 3 Integrating strategy investors. Sustainability is now not simply about the long-term future of the business; it is about establishing responsiveness to the wider community. Embedding sustainable principles at the heart of an organization will not change the world overnight. It is also unlikely that organizations will be able to address every aspect to the satisfaction of every pressure group or government. But much of the sustainability debate is not about turning the business community on its head, though perhaps some eco-terrorists would see this as their objective; it is about building into the core of business thinking the desire to look at each situation from a wider perspective.

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