By Reinhold Wagnleitner
Reinhold Wagnleitner argues that cultural propaganda performed a tremendous half in integrating Austrians and different Europeans into the yank sphere in the course of the chilly conflict. In Coca-Colonization and the chilly conflict, he exhibits that 'Americanization' used to be the end result not just of marketplace forces and consumerism but in addition of systematic making plans at the a part of the United States.Wagnleitner lines the intimate courting among the political and financial reconstruction of a democratic Austria and the parallel technique of cultural assimilation. at the start, U.S. cultural courses have been constructed to provoke Europeans with the achievements of yank excessive tradition. notwithstanding, pop culture was once extra without problems authorized, at the very least one of the younger, who have been the first goal staff of the propaganda crusade. the superiority of Coca-Cola and rock 'n' roll are only examples addressed by means of Wagnleitner. quickly, the cultural hegemony of the us turned seen in approximately all quarters of Austrian existence: the clicking, ads, comics, literature, schooling, radio, song, theater, and type. Hollywood proved fairly powerful in spreading American cultural beliefs. For Europeans, says Wagnleitner, the end result was once a moment discovery of America.This ebook is a translation of the Austrian variation, released in 1991, which received the Ludwig Jedlicka Memorial Prize.
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