By Ron Pernick
Whilst giants equivalent to GE, Toyota, and Sharp and funding corporations similar to Goldman Sachs are making multibillion-dollar investments in fresh expertise, the message is obvious. constructing fresh applied sciences is not any longer a social factor championed by means of environmentalists; it is a lucrative company relocating solidly into the enterprise mainstream. actually, because the economic system faces exceptional demanding situations from excessive strength costs, source shortages, and international environmental and protection threats, fresh tech-technologies designed to supply more desirable functionality at a cheaper price whereas developing considerably much less waste than traditional offerings-promises to be the subsequent engine of financial development. within the fresh Tech Revolution, authors Ron Pernick and Clint Wilder determine the foremost forces that experience driven fresh tech from back-to-the-earth utopian dream to its present revolution one of the internal circles of company boardrooms, on Wall highway buying and selling flooring, and in executive places of work world wide. via highlighting 8 significant clean-tech sectors-solar strength, wind energy, biofuels and biomaterials, eco-friendly constructions, own transportation, the clever grid, cellular functions, and water filtration-they discover how traders, marketers, and participants can take advantage of this subsequent wave of technological innovation. Pernick and Wilder shine the highlight at the winners between applied sciences, businesses, and areas which are prone to acquire the best advantages from fresh tech-and they exhibit you why the time to behave is now. Groundbreaking and authoritative, The fresh Tech Revolution is the must-read booklet to appreciate and make the most of the cleantechnologies which are reshaping our fast-changing international.
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Extra info for Clean Tech Revolution: The Next Big Growth and Investment Opportunity
HIGH STAKES Keshner and Pearce, of course, aren’t alone in working to adapt technologies from traditional semiconductor manufacturing and applying them to a new era of low-cost, large-scale solar production. The list of innovators is long, and the stakes are high. Large electronics companies such as Sharp, for instance, have understood the connection between semiconductors and energy for decades. The Japan-based company, a leader in consumer electronics and flat-panel displays, committed itself to being a leader in solar power in the 1960s.
This estimate is admittedly a hypothetical, all-or-nothing game scenario, but even a fraction of that number means a hugely expensive proposition with a publicly unacceptable level of nuclear proliferation. So until safeguards are in place, nuclear containment is achievable, realistic waste solutions are deployed, and costs are accurately calculated and accounted for, we strongly disagree with current political efforts in the United States and elsewhere to “revive” the nuclear power industry. That verb is not lost on Amory Lovins, longtime energy-efficiency and cleanenergy guru whose consulting clients include Wal-Mart and the Pentagon.
Military. 44 THE CLEAN TECH REVOLUTION BREAKTHROUGH OPPORTUNITY Sell Electrons, Not Systems Photovoltaics (PV) modules represent about half the cost of a solar PV system. So-called balance-of-system components such as inverters and racking, along with installation, make up the remaining cost for putting in a system. To cover the considerable up-front costs of solar—as well as capture the tax benefits for those willing to take the risk—a number of innovators such as SunEdison and MMA Renewable Ventures are pulling together financing and systems packaging to lower the end cost for business owners.