Download Case Studies and Projects in Communication by Neil Mcke *Nfa* PDF

By Neil Mcke *Nfa*

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Sample text

But, as it seemed to Murdoch, they could be more cogent still. He, as the text said, ‘might own four national newspapers, but Express Newspapers owns the Daily Express, the Sun-day Express, and half the Evening Standard …’ The leader-writer had omitted the Star, another Express possession. The boss of News International scribbled on his proof, and beckoned a Sunday Times execu-tive. The passage (see illustration) appeared in the final edition in the form which Murdoch preferred. ) Thus, the Sunday Times leader which celebrated Rupert Murdoch’s readiness to avoid interfering with Sunduy Times leaders was one which Murdoch himself had checked, altered and approved.

P. 11) The photographic material in this case study, which carries in itself relatively little meaning, will be invested with extensive verbal meaning by you as you carry out specific tasks. AN INTRODUCTION TO CASE STUDIES 23 Figure 3 When you have made thorough notes on the photographic material you should generalize your understanding of the medium of photography by consulting theoretical writings such as those by Berger (1972), Evans (1978) and Fiske (1982). You should repeat this process as you do case-study work: constantly attempt to relate your own practice to the reflections of others engaged in similar practices in the same medium.

J) Can we ignore little Jyotika? She’s still too young —like so many other children in the area—to know where it’s safe to play, or to ask for what she really needs. 3. Using these captions, arrange the photographs in any sequence you choose to convey a message suggested by the captions. 4. Diagrammatically represent the relationship between the five different audiences, using no more than twenty words to accompany your diagram. These captions attempt to establish a direct, familiar and colloquial relationship with the audience, in the hope that the sense of participation evoked will lead to audience support for the campaign to achieve improved leisure facilities.

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